Hospitality Industry has many definitions, but we can simply explain it as the act of making someone feel welcome, normally through helpful staff, heartwarming people, entertainment, and comfort. The lavish industry includes many businesses that fall under this big umbrella, such as hotels, resorts, restaurants, theme parks, motels, and much more. The topmost priority of the hospitality industry is to provide the best customer experience.
The big four of the hospitality industry are- Food and beverages, travel and tourism, lodging, and recreation. All categories work for the same aim that is to provide luxurious services and an enjoyable experience to its customers.
Throughout the years, this lavish hospitality industry has grown through a series of transformations. The rise has created a number of opportunities for firms in the technology, services, and manufacturing industries. Not only this, the hospitality industry is the fastest growing industry and rapidly inviting the newest technologies.
The latest trends in the hospitality Industry
The industry is highly competitive, and those who do not adapt to the latest trends are left behind. Ever since the pandemic began, the industry has faced critical challenges. The customer’s expectations and requirements are continuously changing. Let us discuss some latest trends for 2021 that every hospitality company should know to satisfy their customers’ needs.
1.Voice Search and Voice Control-
Voice search is a drastically growing technology trend in the hospitality industry because the guests find it convenient to search for hotels, restaurants, or cafes through voice search. It is worth investing in this technology as it would be on the top in the coming years. In order to adapt to the technology, all you need is to restructure your website and booking engine.
In hotels, voice control is also growing. People are demanding intelligent speakers in their rooms that allow various in-room services. Moreover, in restaurants, customers are looking for automated order options so that they do not have to wait for staff to take their orders.
2. Contactless Payments
Contactless payments are the need of the hour, especially during these covid times, and it also offers a number of advantages for hotels, bars, restaurants, and cafes. It not only facilitates fast payment but also increases customer satisfaction as well as the company’s loyalty.
Chatbots are a booming technology in the hospitality industry. Customer’s demand is continuously shifting, and now they look for swift answers to questions at all times of the day. A Chatbot is capable of answering the most common question without any human involvement. In more advanced cases, the chatbot can obtain information from the customer and pass it to the human staff.
4. Mobile Check-In
Mobile check-In is another important technology that is developing rapidly. It tends to give an amazing experience to the customers during their initial arrival. It would help hotels make a remarkable first impression, and customers would ultimately feel great about their visit or stay.
Also, mobile check-ins completely vanish the face-to-face interaction and provide complete flexibility to the customers.
The need for cybersecurity is among the most vital technology trends in the hospitality industry. Nowadays, restaurants and hotels are more reliant on data than ever before and make more use of IT systems.
Some of the most common threats are ransomware attacks, phishing attacks, distributed denial-of-service (DDoS) attacks, and human error within the company. To solve the issue, the industry demands to invest in cybersecurity awareness training. They need to focus more on IT systems and ensure the data security of their customers. Moreover, companies should make sure that the data is backed up and recoverable.
6. Recognition Technology
Recognition technology is one of the most significant emerging technologies, and its potential in the hospitality industry is interesting. In the new age of seamless authentication, most hoteliers use biometric technology. But, due to the rising covid cases, customers look for an effective alternative that could be face recognition.
Furthermore, this technology can also be used during check-ins and check-outs. In the future, this technology is also likely to allow for completely seamless purchases, where payments will be authenticated by touch.
7. Artificial Intelligence
The world is going digital, and every customer expects to interact with hospitality companies across a variety of digital platforms and receive rapid responses. Instant human interaction and swift responses can be next to impossible, but chatbots and artificial intelligence could make it possible.
AI can easily understand simple questions and instantly provide answers. It has the power to take all the burden away; it helps improve customer service and customer experience. AI is helpful in data analysis, and definitely, it is a tech trend to watch out for.
People in the hospitality industry should understand the need for seamless technologies and make an effort to adapt them. It improves the internal process and eases things for the staff. Redesign your process and keep your business ahead.
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